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A major determinant of a company’s success is to comprehend
clients’ needs and targets, and therefore, tailor offerings
and services accordingly. Being the commercial arm of AGI (Ara
Group International), the pioneer in broadcast media in the entire
Arab world, AMS has been aware, since its establishment in 1994,
that advertisers and advertising agencies do not buy channels;
rather, they buy audiences. Therefore, AMS has founded a reach
beyond compare, and a deep understanding of the Arab audiences
in the region.
From solely handling, at the time of its creation, the sales operation
of MBC FM, the most listened station in KSA and the Arab world
and the only commercial radio station in KSA, AMS has grown to
become a leader in its field. Today, and after having acquired
many major media brands among which MBC TV, Channel 2,
Al Arabiya, Radio Panorama, Future TV, Showtime and 12/21 Magazine,
AMS is the largest media group of the region with a diversified
audiovisual portfolio that spans from TV to magazines.
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