AMS diversified portfolio makes it the largest and most influential player in the media market. Below is a brief overview of some of those important media brands, part of AMS media selection.

MBC TV: established as the leading Pan Arab satellite, its 24-hour free to air programming offers the Pan Arab viewers a variety of entertaining shows ranging from game shows, sports, music, and Arab drama, to news and current affairs. Its programs selection is sensitive to the social and ethical norms of the region and it has become a trendsetter in the Pan Arab TV industry. As an Arab icon, MBC TV has become the third common denominator between Arabs, after language and religion, to truly live up to its claim “The world through Arab eyes”.

MBC 2: it brings to the Arab audience 24-hour free to air of the best in Western entertainment. It also appeals to the up and coming younger generation whose ideals and emotions are distinct and unique. The Pan Arab viewer can watch on MBC 2 the best entertainment programs from the latest Warner Bros., Disney, and Paramount movies, to top TV shows like Friends, Seinfeld, and ER.

Al Arabiya: a 24-hour free to air news and current affairs station, Al Arabiya sets a new trend in the region by offering an unbiased, objective and credible coverage of the news, without reverting to sensationalism or emotional partiality. Al Arabiya epitomizes “Arab modernism”, and consistently offers a wide and balanced variety of topical programs.
On the whole, Al Arabiya is rational but not rigid, informative and daring without being controversial.

FTV: Future TV is a 24-hour free to air generalist station. Aiming at a younger generation, FTV has established itself as the Lebanese entertainment station. With big titles such as Pop Idol and Weakest Link, FTV has set a trend in terms of triggering popular mania among Arab audiences.

12/21: a Pan Arab monthly magazine specialized in the teens and youth issues. As indicated by its title, 12/21 targets a huge audience [from 12 to 21 years old] or 52% of the total population. 12/21 is the advertiser’s means to reach a highly dynamic sector of the population through an editorial coverage ranging from showbiz, entertainment, sports, technology, Internet and fashion. Simply, 12 /21 is a must have in the Pan Arab youth cultural mania.

MBC FM: the largest Pan Arab FM station, covering KSA, Kuwait, Bahrain, Oman, Qatar and Jordan, MBC FM has become the landmark of music formats with a variety of music and contests. Its unique position in KSA as the only commercial radio station, allows advertisers to effectively reach all radio markets throughout the Gulf region through one single station, and that is MBC FM.
Panorama FM: The talk /news station. Panorama FM focuses on the breaking news, current affairs and social issues of the region. Coupled with more “mature” music, Panorama FM constitutes an opportunity to reach an important target market in a cost effective way.
SHOWTIME: the region’s premium TV service, Showtime offers 49 superb channels bringing the Arab viewers the best in the world's top-rated films, TV shows, sports, documentaries, kids programs, music and news. To name a few of those fantastic channels, The Movie Channels 1 and 2 present the latest in Western movies, Paramount offers the most hilarious American sitcoms, switch to CNN for the most updated world news, watch Discovery Channel for the most intriguing documentaries, and let your kids have a cartoon break with Nickelodeon. Showtime offers also 10-screen Home Cinema multiplex, allowing viewers to see star-studded Arabic and Hollywood blockbusters before anyone else, in the comfort of their own living room.
 

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