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AMS
diversified portfolio makes it the largest and most
influential player in the media market. Below is
a brief overview of some of those important media
brands, part of AMS media selection.
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MBC
TV: established as the leading Pan Arab satellite,
its 24-hour free to air programming offers the Pan
Arab viewers a variety of entertaining shows ranging
from game shows, sports, music, and Arab drama,
to news and current affairs. Its programs selection
is sensitive to the social and ethical norms of
the region and it has become a trendsetter in the
Pan Arab TV industry. As an Arab icon, MBC TV has
become the third common denominator between Arabs,
after language and religion, to truly live up to
its claim “The world through Arab eyes”.
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MBC
2: it brings to the Arab audience 24-hour free to
air of the best in Western entertainment. It also
appeals to the up and coming younger generation
whose ideals and emotions are distinct and unique.
The Pan Arab viewer can watch on MBC 2 the best
entertainment programs from the latest Warner Bros.,
Disney, and Paramount movies, to top TV shows like
Friends, Seinfeld, and ER.
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Al
Arabiya: a 24-hour free to air news and current
affairs station, Al Arabiya sets a new trend in
the region by offering an unbiased, objective and
credible coverage of the news, without reverting
to sensationalism or emotional partiality. Al Arabiya
epitomizes “Arab modernism”, and consistently
offers a wide and balanced variety of topical programs.
On the whole, Al Arabiya is rational but not rigid,
informative and daring without being controversial.
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FTV:
Future TV is a 24-hour free to air generalist station.
Aiming at a younger generation, FTV has established
itself as the Lebanese entertainment station. With
big titles such as Pop Idol and Weakest Link, FTV
has set a trend in terms of triggering popular mania
among Arab audiences.
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12/21:
a Pan Arab monthly magazine specialized in the teens
and youth issues. As indicated by its title, 12/21
targets a huge audience [from 12 to 21 years old]
or 52% of the total population. 12/21 is the advertiser’s
means to reach a highly dynamic sector of the population
through an editorial coverage ranging from showbiz,
entertainment, sports, technology, Internet and
fashion. Simply, 12 /21 is a must have in the Pan
Arab youth cultural mania.
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MBC
FM: the largest Pan Arab FM station, covering KSA,
Kuwait, Bahrain, Oman, Qatar and Jordan, MBC FM
has become the landmark of music formats with a
variety of music and contests. Its unique position
in KSA as the only commercial radio station, allows
advertisers to effectively reach all radio markets
throughout the Gulf region through one single station,
and that is MBC FM.
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Panorama
FM: The talk /news station. Panorama FM focuses
on the breaking news, current affairs and social
issues of the region. Coupled with more “mature”
music, Panorama FM constitutes an opportunity to
reach an important target market in a cost effective
way.
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SHOWTIME:
the region’s premium TV service, Showtime
offers 49 superb channels bringing the Arab viewers
the best in the world's top-rated films, TV shows,
sports, documentaries, kids programs, music and
news. To name a few of those fantastic channels,
The Movie Channels 1 and 2 present the latest in
Western movies, Paramount offers the most hilarious
American sitcoms, switch to CNN for the most updated
world news, watch Discovery Channel for the most
intriguing documentaries, and let your kids have
a cartoon break with Nickelodeon. Showtime offers
also 10-screen Home Cinema multiplex, allowing viewers
to see star-studded Arabic and Hollywood blockbusters
before anyone else, in the comfort of their own
living room.
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